Caravanning and camping has become a multi-generational experience with new expectations and demands from buyers.
In the last 2 years, 7.1 million Australians stayed in a caravan holiday park, camping ground or national park. Of those who stayed in a caravan holiday park, 58% used a caravan.
We also saw Australians take 6.62 million caravan or overnight trips in 2016, up from 5.94 million in 2000. Not only did we see Australians take more trips, but they were also staying longer. 5 days is the average length of stay and the number of nights stayed annually has increased by 15.4%.
We are seeing that caravanning now appeals to all generations, with 79% of Australians having a positive purchase intention towards caravan and camping holidays.
Caravanning Now Appeals to All Generations
Domestic caravan or camping visitors by age group (2016):
- 15–19 age group: 7%
- 20–29 age group: 16%
- 30–44 age group: 28%
- 45–54 age group: 19%
- 55+ age group: 30%
